One of my recent seminar I went to Guerrilla Business Intensive (One of T.Harv Eker's series of courses), it really occurred to me the importance of marketing. The training mentioned that the time & effort spend on a business should be the following:
- 60% Marketing
- 20% Operation
- 20% Production
There are successful people who have marketed a product that they don't have yet, raised interest and get people to pre-paid before they go and buy/create/produce it.
But sometimes we get bog down by the paperwork, or getting the product right. But we forget the importance of getting the customers! So get the people in, before worrying about the paperwork and product.
In terms of property investment, get the seller leads first, then think about the paperwork, etc.
In terms of business get the demand first.
Remember: Focus 60% on Marketing